Digital Farming a Strategy for Local Businesses

With all the advancements being made in technology today, it can be tough for up-and-coming businesses and entrepreneurs to know where best to invest their efforts. It seems like every guru is screaming from the rooftops to choose one growth strategy or another. Instead of investing in the newest forms of marketing and advertising, many […]

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

Color is one of the fastest ways to communicate our experience with others. From bright pink and happy red and white hearts showcasing our love for each other on Valentine’s Day, to steaming mad red, angry emoji on our iPhones–our ability to innately capture meaning behind color is instinctual. We use color to differentiate our […]

Kevin Hart’s Business is No Laughing Matter

Kevin Acts Like An Entrepreneur Just because Kevin is an actor, doesn’t mean that he is beholden to all of the big studio regulations.

Kevin Hart is regarded as a pretty funny guy. While it’s no laughing matter to joke about his height, his business acumen is pretty impressive. As an entertainer he’s made serious strides. Hard to do with such short legs… Okay it’s hard to resist the short jokes. In all seriousness, this guy is on his […]

How Do You Define Success?

How Do You Define Success? It' a long weary road to get there.

Attitude of Gratitude Showing appreciation for what you already have; showing constant thanks for what you receive and give; the sincere feeling of thankfulness. An example of an attitude of gratitude is expressing thanks for the well being of your family or for the income that you receive daily. An Attitude of Gratitude is a […]

The Art of 3-Dimensional Winning

The Art of 3-Dimensional Winning with Michael Scott.

Being in business is all about finding a balance between offering something that aligns with your skills, and meeting the needs of your potential customers. When you are able to build a business that finds the intersection between multiple purposes, you can be sure that it will not only be something that you enjoy running […]

How to Build a Media Company Like Oprah, Ellen, or Martha Stewart

How to Build a Media Company Like Oprah, Ellen, or Martha Stewart

Brand authority comes from getting great quality social proof, and making people pay attention to you.  All of the big name television hosts who are on the level of a first name basis with the entire world, are able to captivate a massive audience using their brand platform. Since it’s inception, television has been the […]

8 Steps to Branding Yourself as a Character

8 Steps to Branding Yourself as a Character

This is an exercise I do with the entrepreneurs that I coach.  And it’s one of the first things that I inadvertently did that got me started in business. Creating an image is time-consuming and it can be difficult.  But without a character your brand will suffer. This article will help you to understand why […]