In “Guru, Inc.”, AJ Kumar reveals the hidden journey from having expertise to becoming the next level thought leader everyone turns to for answers. Most experts focus on getting better at their craft, but the real game is creating such a strong mental association that people can’t think about your niche without thinking about you.
Key Takeaways:
The Guru Ladder: Go beyond Level 3, where most experts plateau, and rise to guru status.
The 3 Strategic Moves: Become the name people default to when they need your expertise, without shouting louder.
Return on Attention Created (ROAC): Turn views into value by measuring what actually moves the needle.
The Personal Media Company Model: Run your social media like a TV exec, not a wannabe influencer, and become binge-worthy by design.
The Hidden Language of Virality: Trigger emotion, stop scrolls, and create content that feels personal to every viewer.
Breaking the VOLT: Cure the Virus of Limited Thinking that keeps most experts stuck in obscurity.
Trusted by Industry Leaders
"The strategies you'll find in this book aren't based on theory. They come from real-world experience, hard-won insights, and a relentless commitment to understanding what makes people pay attention, care, and take action"
Neil Patel
"AJ Kumar breaks down complex
concepts into actionable strategies. A
must-read for the creator economy."
David lee, Marketing Director at Growth Flow
"If you want to win online, you need
this book. It's practical, insightful, and
incredibly motivating."
Maria Garcia, Founder of CreativeSpark
About the Author
AJ Kumar
AJ Kumar is a seasoned entrepreneur, investor, and thought leader in the digital landscape. With a proven track record of building and scaling successful ventures, he now shares his unparalleled insights to empower individuals to thrive in the creator economy.