The Ultimate Psychology-First YouTube Strategy for 2025
Most experts are playing the wrong game on YouTube. They lack a clear YouTube strategy and treat it like a dumping ground for content instead of
Social Media Is a Game (How to Think Strategically in 2025)
Most people think social media is just about going viral or getting more likes and followers. But that’s only the surface. With over 5.4 billion
Branding The Moment: 7 Steps to Creating A Brand That Won’t Be Forgotten
Every great brand attempts to capture it’s own essence, or what I call it’s uniqueness. You probably know what I’m talking about, that one aspect that
How to Value Your Attention as an Entrepreneur
“The effect you have on others is the most valuable currency you have.” Jim Carey Attention is time, and time is currency. And I would
Can You Really Make Money Blogging About Food?
Food blogging is one of the best ways to make money online, while leveraging something you are passionate about. Whenever you are able to leverage your
Why Every Entrepreneur is a Skydiver
I was out having a nice dinner with some friends while in San Francisco a couple weeks ago. It was a much needed reprieve from
Ready Player One, Ready Entrepreneur One
The world is changing. We live and work in the digital age. Everything that we do is based on the reality that we are globally
8 Steps to Branding Yourself as a Character
This is an exercise I do with the entrepreneurs that I coach. And it’s one of the first things that I inadvertently did that got
How to Build a Media Company Like Oprah, Ellen, or Martha Stewart
Brand authority comes from getting great quality social proof, and making people pay attention to you. All of the big name television hosts who are
The Art of 3-Dimensional Winning
Being in business is all about finding a balance between offering something that aligns with your skills, and meeting the needs of your potential customers.