How Nikki Haskell Got 1M Social Media Followers at 84
Imagine you’re scrolling through TikTok when suddenly your thumb stops. On your screen is an 84-year-old woman in a rhinestone gown, sitting in an art-filled living room that screams Old Hollywood glamour. Her red lips are perfect, her posture is regal, and she’s looking directly into the camera with the confidence of someone who’s seen […]
How Often Should You Post on Social Media?
I get this question almost every week from the experts I work with: “How often should I post on social media?” Usually, they’re hoping I’ll give them a magic number. Post once a day. Three times a week. Twenty times a month. Something concrete they can put on their calendar and check off their to-do […]
The Ultimate Psychology-First YouTube Strategy for 2025
Most experts are playing the wrong game on YouTube. They lack a clear YouTube strategy and treat it like a dumping ground for content instead of the most powerful stage to build authority. They copy entertainers, chase trends, and try to hack the algorithm. Then they burn out feeding the content machine, wondering why they’re still […]
Social Media Is a Game (How to Think Strategically in 2025)
Most people think social media is just about going viral or getting more likes and followers. But that’s only the surface. With over 5.4 billion users worldwide spending an average of 2 hours 24 minutes per day on these platforms, you’re competing in a massive attention marketplace. The real winners are the ones who understand […]
Ready Player One, Ready Entrepreneur One
The world is changing. We live and work in the digital age. Everything that we do is based on the reality that we are globally connected via technology, at all times. But what if all of that technological potential were really just an escape from reality, instead of something that helped to enhance it? This […]
Digital Farming a Strategy for Local Businesses
With all the advancements being made in technology today, it can be tough for up-and-coming businesses and entrepreneurs to know where best to invest their efforts. It seems like every guru is screaming from the rooftops to choose one growth strategy or another. Instead of investing in the newest forms of marketing and advertising, many […]
Why Good Story telling is Important for Your Brand
Building brand awareness is tough. It takes a lot of time, work, and hustle to be able to pull off the ability to get people to recognize your brand. With all of the information available to us today on the Internet, everyone is fighting for your attention. The real currency in 2019, isn’t money–it’s your […]
Your Content Is Meaningless If This Important Element Is Missing
In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds your content is often more important than the actual content you are creating. As content […]
How TikTok Changed the Social Media Game With Its Unique Algorithm
TikTok is rewriting the rules for how we create, share and discover visual content. The TikTok algorithm, specifically the “For You Page” (FYP) feed, has changed the game for social networks propelling entertainment and discovery to the forefront. In this article, I’m diving into the rise and fall of social media, what led to TikTok’s […]
Are You Creating Content for Human Consumption?
Once someone gets a taste of what you create, are they hungry for more? Creating and consuming great content is no different than creating and consuming a delicious, healthy meal. They both have a direct impact on our mental and physical health. Creators, like chefs, must understand the importance of our audience connecting with our […]