Why Personal Branding Is the Only AI-Proof Business Strategy in 2025
I was scrolling through LinkedIn last week when I saw something that stopped me in my tracks. PayPal just posted a job opening for “Head of Content Strategy” with one specific mandate: amplify their CEO’s personal brand across digital platforms. A Fortune 500 company is literally hiring someone whose entire job is making their leader […]
Why Fortune 500 CEOs Are Hiring Social Media Strategists
PayPal just posted a job that should make every CEO pay attention. They’re hiring a “Senior Manager of CEO Social” and a “Head of CEO Content” with a minimum of 12 years of experience, reporting directly to senior leadership. The roles blends traditional communications with modern digital know-how, handling big projects, shaping the CEO’s message, […]
The Hidden ROI of a CEO’s Personal Brand
Imagine you’re scrolling through LinkedIn at 7 AM with your coffee, and you see a post from Jensen Huang talking about the future of AI chips. Then you spot Sara Blakely sharing a behind-the-scenes look at her latest Spanx board meeting. Next, there’s Marc Benioff from Salesforce weighing in on the future of work. These […]
Branding The Moment: 7 Steps to Creating A Brand That Won’t Be Forgotten
Every great brand attempts to capture it’s own essence, or what I call it’s uniqueness. You probably know what I’m talking about, that one aspect that makes a brand stand out, and perform better than anyone else in the market. But it goes beyond just creating a brand identity for marketability. Brands are actually competing for […]
Why Every Entrepreneur is a Skydiver
I was out having a nice dinner with some friends while in San Francisco a couple weeks ago. It was a much needed reprieve from the daily grind. I felt like I was turning into Bill Murray in the movie Groundhog Day, and needed a change of pace for a few days. Recently, I’d also ended […]
8 Steps to Branding Yourself as a Character
This is an exercise I do with the entrepreneurs that I coach. And it’s one of the first things that I inadvertently did that got me started in business. Creating an image is time-consuming and it can be difficult. But without a character your brand will suffer. This article will help you to understand why you need […]
The Art of 3-Dimensional Winning
Being in business is all about finding a balance between offering something that aligns with your skills, and meeting the needs of your potential customers. When you are able to build a business that finds the intersection between multiple purposes, you can be sure that it will not only be something that you enjoy running […]
The Psychology of Color in Marketing and Branding
Color is one of the fastest ways to communicate our experience with others. From bright pink and happy red and white hearts showcasing our love for each other on Valentine’s Day, to steaming mad red, angry emoji on our iPhones–our ability to innately capture meaning behind color is instinctual. We use color to differentiate our […]
Celebrity Authority: The Secret To How The World’s Top Experts Make 10x More Than Their Peers
I grew up going to satsang, a traditional Indian religious activity where millions of people, including my family, would seek the opinion and advice from a spiritual guru (similar to a pope). This tradition may be what drew me to a career of working with gurus. I have helped gurus in a variety of industries […]
A World of Difference: The Transformation From Physical to Digital (and What It Means for Entrepreneurs)
In today’s day and age, we live in two different worlds. There is the physical world, in which we are physically present (you sitting at your desk right now) and the digital world, where we are mentally present (you reading this in your mind on a digital device). Over seven billion individuals reside in the […]