GURU, INC.
Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche

The ultimate playbook for building your personal brand in the Al era Master the creator economy and build an iconic brand.

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Guru Inc Book Cover
Guru Inc Book Cover

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GURU Brand Blueprint

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30-Minute Call with a Social Media Strategy Consultant

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About

Guru, Inc.

In “Guru, Inc.”, AJ Kumar reveals the hidden journey from having expertise to becoming the next level thought leader everyone turns to for answers. Most experts focus on getting better at their craft, but the real game is creating such a strong mental association that people can’t think about your niche without thinking about you.

Key Takeaways:

  • The Guru Ladder: Go beyond Level 3, where most experts plateau, and rise to guru status.
  • The 3 Strategic Moves: Become the name people default to when they need your expertise, without shouting louder.
  • Return on Attention Created (ROAC): Turn views into value by measuring what actually moves the needle.
  • The Personal Media Company Model: Run your social media like a TV exec, not a wannabe influencer, and become binge-worthy by design.
  • The Hidden Language of Virality: Trigger emotion, stop scrolls, and create content that feels personal to every viewer.
  • Breaking the VOLT: Cure the Virus of Limited Thinking that keeps most experts stuck in obscurity.

Trusted by Industry Leaders

"The strategies you'll find in this book aren't based on theory. They come from real-world experience, hard-won insights, and a relentless commitment to understanding what makes people pay attention, care, and take action"
Neil Patel, Cofounder of NP Digital
"If you have a mission in your heart, you can’t keep it hidden. Social media is one of the most powerful ways to communicate that mission, win attention, and change lives. That’s what AJ teaches in this book. "

Nontoxicdad
Warren Phillips, @NonToxicDad and Founder of Revelation Health
I’ve spent my career in traditional media, watching how television and magazines shaped culture and built icons. But today, the center of gravity has shifted. Social media is everything. AJ and his team helped me capitalize on it, and they’re brilliant.
Nikki Haskell
Nikki Haskell, Television Host & Entrepreneur

About the Author

AJ Kumar

AJ Kumar is a seasoned entrepreneur, investor, and thought leader in the digital landscape. With a proven track record of building and scaling successful ventures, he now shares his unparalleled insights to empower individuals to thrive in the creator economy.

Featuring a Foreword by Neil Patel

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Frequently Asked
Questions

What makes Guru, Inc. different from other branding books?
This book shows you how to stop chasing viral luck and start building your own media company around your expertise. You’ll learn how to think like a media executive, create repeatable formats that build trust, and become the go-to authority in your field.
Forward your receipt (Amazon, Barnes & Nobles, Etc.) to aj@ajkumar.com
This book is designed for both beginners and experienced creators. If you’re just starting out, it gives you a clear roadmap to build authority from the ground up, and if you’re already established, it shows you how to scale your influence by operating like a true media company.