How Does The Attention Economy Really Work?
The average person now spends 6 to 8 hours a day staring at screens, from phones to computers to TV. Over a lifetime, that adds
Author: AJ Kumar
Why Personal Branding Is the Only AI-Proof Business Strategy in 2025
I was scrolling through LinkedIn last week when I saw something that stopped me in my tracks. PayPal just posted a job opening for “Head
Why Fortune 500 CEOs Are Hiring Social Media Strategists
PayPal just posted a job that should make every CEO pay attention. They’re hiring a “Senior Manager of CEO Social” and a “Head of CEO
How Nikki Haskell Got 1M Social Media Followers at 84
Imagine you’re scrolling through TikTok when suddenly your thumb stops. On your screen is an 84-year-old woman in a rhinestone gown, sitting in an art-filled
The Hidden ROI of a CEO’s Personal Brand
Imagine you’re scrolling through LinkedIn at 7 AM with your coffee, and you see a post from Jensen Huang talking about the future of AI
How Often Should You Post on Social Media?
I get this question almost every week from the experts I work with: “How often should I post on social media?” Usually, they’re hoping I’ll
The Ultimate Psychology-First YouTube Strategy for 2025
Most experts are playing the wrong game on YouTube. They lack a clear YouTube strategy and treat it like a dumping ground for content instead of
Social Media Is a Game (How to Think Strategically in 2025)
Most people think social media is just about going viral or getting more likes and followers. But that’s only the surface. With over 5.4 billion
Branding The Moment: 7 Steps to Creating A Brand That Won’t Be Forgotten
Every great brand attempts to capture it’s own essence, or what I call it’s uniqueness. You probably know what I’m talking about, that one aspect that
How to Value Your Attention as an Entrepreneur
“The effect you have on others is the most valuable currency you have.” Jim Carey Attention is time, and time is currency. And I would
Can You Really Make Money Blogging About Food?
Food blogging is one of the best ways to make money online, while leveraging something you are passionate about. Whenever you are able to leverage your
Why Every Entrepreneur is a Skydiver
I was out having a nice dinner with some friends while in San Francisco a couple weeks ago. It was a much needed reprieve from