by AJ Kumar | Sep 20, 2017 | Entrepreneurship
Being in business is all about finding a balance between offering something that aligns with your skills, and meeting the needs of your potential customers. When you are able to build a business that finds the intersection between multiple purposes, you can be sure...
by AJ Kumar | Sep 15, 2017 | Branding, Entrepreneurship, Online Business
Brand authority comes from getting great quality social proof, and making people pay attention to you. All of the big name television hosts who are on the level of a first name basis with the entire world, are able to captivate a massive audience using their brand...
by AJ Kumar | Sep 12, 2017 | Branding
This is an exercise I do with the entrepreneurs that I coach. And it’s one of the first things that I inadvertently did that got me started in business. Creating an image is time-consuming and it can be difficult. But without a character your brand will suffer. This...
by AJ Kumar | Jul 24, 2017 | Entrepreneurship
The world is changing. We live and work in the digital age. Everything that we do is based on the reality that we are globally connected via technology, at all times. But what if all of that technological potential were really just an escape from reality, instead of...
by AJ Kumar | Jul 9, 2017 | Entrepreneurship
I was out having a nice dinner with some friends while in San Francisco a couple weeks ago. It was a much needed reprieve from the daily grind. I felt like I was turning into Bill Murray in the movie Groundhog Day, and needed a change of pace for a few days. Recently,...
