Why The Rock is One of The Most Successful Entrepreneurs in Hollywood

Why The Rock is One of The Most Successful Entrepreneurs in Hollywood

Dwayne Johnson is a name that is known for being one of the funniest men in Hollywood. Charming, intimidating, and hugely successful are three ways that you can describe the blockbuster actor. However, there’s more to his success than what meets the eye. His father wanted him to pursue a lucrative career in the NFL, […]

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

Color is one of the fastest ways to communicate our experience with others. From bright pink and happy red and white hearts showcasing our love for each other on Valentine’s Day, to steaming mad red, angry emoji on our iPhones–our ability to innately capture meaning behind color is instinctual. We use color to differentiate our […]

Kevin Hart’s Business is No Laughing Matter

Kevin Acts Like An Entrepreneur Just because Kevin is an actor, doesn’t mean that he is beholden to all of the big studio regulations.

Kevin Hart is regarded as a pretty funny guy. While it’s no laughing matter to joke about his height, his business acumen is pretty impressive. As an entertainer he’s made serious strides. Hard to do with such short legs… Okay it’s hard to resist the short jokes. In all seriousness, this guy is on his […]

How to Build a Media Company Like Oprah, Ellen, or Martha Stewart

How to Build a Media Company Like Oprah, Ellen, or Martha Stewart

Brand authority comes from getting great quality social proof, and making people pay attention to you.  All of the big name television hosts who are on the level of a first name basis with the entire world, are able to captivate a massive audience using their brand platform. Since it’s inception, television has been the […]

8 Steps to Branding Yourself as a Character

8 Steps to Branding Yourself as a Character

This is an exercise I do with the entrepreneurs that I coach.  And it’s one of the first things that I inadvertently did that got me started in business. Creating an image is time-consuming and it can be difficult.  But without a character your brand will suffer. This article will help you to understand why […]

Branding The Moment: 7 Steps to Creating A Brand That Won’t Be Forgotten

Branding The Moment: 7 Steps to Creating A Brand That Won’t Be Forgotten

Every great brand attempts to capture it’s own essence, or what I call it’s uniqueness. You probably know what I’m talking about, that one aspect that makes a brand stand out, and perform better than anyone else in the market. But it goes beyond just creating a brand identity for marketability. Brands are actually competing […]