Celebrity Authority: The Secret To How The World’s Top Experts Make 10x More Than Their Peers
I grew up going to satsang, a traditional Indian religious activity where millions of people, including my family, would seek the opinion and advice from a spiritual guru (similar to a pope). This tradition may be what drew me to a career of working with gurus. I have helped gurus in a variety of industries […]
Why Good Story telling is Important for Your Brand
Building brand awareness is tough. It takes a lot of time, work, and hustle to be able to pull off the ability to get people…
Why The Rock is One of The Most Successful Entrepreneurs in Hollywood
Dwayne Johnson is a name that is known for being one of the funniest men in Hollywood. Charming, intimidating, and…
The Psychology of Color in Marketing and Branding
Color is one of the fastest ways to communicate our experience with others. From bright pink and happy red and white hearts showcasing our love for each other on Valentine’s Day, to steaming mad red, angry emoji on our iPhones–our ability to innately capture meaning behind color is instinctual. We use color to differentiate our […]
Kevin Hart’s Business is No Laughing Matter
Kevin Hart is regarded as a pretty funny guy. While it’s no laughing matter to joke about his height, his business acumen is pretty impressive. As an entertainer he’s made serious strides. Hard to do with such short legs… Okay it’s hard to resist the short jokes. In all seriousness, this guy is on his […]
How to Build a Media Company Like Oprah, Ellen, or Martha Stewart
Brand authority comes from getting great quality social proof, and making people pay attention to you. All of the big name television hosts who are on the level of a first name basis with the entire world, are able to captivate a massive audience using their brand platform. Since it’s inception, television has been the […]
8 Steps to Branding Yourself as a Character
This is an exercise I do with the entrepreneurs that I coach. And it’s one of the first things that I inadvertently did that got me started in business. Creating an image is time-consuming and it can be difficult. But without a character your brand will suffer. This article will help you to understand why […]
Branding The Moment: 7 Steps to Creating A Brand That Won’t Be Forgotten
Every great brand attempts to capture it’s own essence, or what I call it’s uniqueness. You probably know what I’m talking about, that one aspect that makes a brand stand out, and perform better than anyone else in the market. But it goes beyond just creating a brand identity for marketability. Brands are actually competing […]
