“The effect you have on others is the most valuable currency you have.” Jim Carey

Attention is time, and time is currency.  And I would even argue that attention is the new currency.


Because we must use our time and attention to make money. The better you are at utilizing your attention, the more money you can make, and the more time you have to leverage. When you can focus better you can manage your time more effectively.  When it comes down to it, your attention is the most important deciding factor in your quality of life.

That’s why I place an extraordinarily high value on my attention as an entrepreneur.  When you are responsible for making hundreds of tiny decisions each and every day, it can become a little mind-numbing.  There’s a lot of thought that goes into being a good decision-maker, and a person who is able to capitalize on good decisions can move a lot faster than someone who gets stuck frequently.

In today’s world, everyone is competing and pulling at you for your attention, which makes it harder to choose.  There are so many options out there, that we can’t really decide what the best way to spend our time truly is.  Between checking social media, responding to an email ping, or following up to voicemail there are so many ways to distract ourselves from the current task at hand.

Attention also means who and what you are focusing on.  In the grand scheme of things, what you choose to focus on is extremely important to reaching your goals.

For example, if you Read more →