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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

Color is one of the fastest ways to communicate our experience with others. From bright pink and happy red and white hearts showcasing our love for each other on Valentine’s Day, to steaming mad red, angry emoji on our iPhones–our ability to innately capture...
8 Steps to Branding Yourself as a Character

8 Steps to Branding Yourself as a Character

This is an exercise I do with the entrepreneurs that I coach.  And it’s one of the first things that I inadvertently did that got me started in business. Creating an image is time-consuming and it can be difficult.  But without a character your brand will suffer. This...