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Being in business is all about finding a balance between offering something that aligns with your skills, and meeting the needs of your potential customers. When you are able to build a business that finds the intersection between multiple purposes, you can be sure...read more
Brand authority comes from getting great quality social proof, and making people pay attention to you. All of the big name television hosts who are on the level of a first name basis with the entire world, are able to captivate a massive audience using their brand...read more
This is an exercise I do with the entrepreneurs that I coach. And it’s one of the first things that I inadvertently did that got me started in business. Creating an image is time-consuming and it can be difficult. But without a character your brand will suffer. This...read more