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Brand authority comes from getting great quality social proof, and making people pay attention to you. All of the big name television hosts who are on the level of a first name basis with the entire world, are able to captivate a massive audience using their brand...read more
This is an exercise I do with the entrepreneurs that I coach. And it’s one of the first things that I inadvertently did that got me started in business. Creating an image is time-consuming and it can be difficult. But without a character your brand will suffer. This...read more
The world is changing. We live and work in the digital age. Everything that we do is based on the reality that we are globally connected via technology, at all times. But what if all of that technological potential were really just an escape from reality, instead of...read more